MasterPass

MasterPass is a digital service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch – online, in-store or anywhere.

I served as the Creative Director & creative lead for the launch of MasterCard's MasterPass digital wallet platform. This project served as MasterCard's major initiative to compete with other digital payment platforms, such as PayPal, WorldPay and others before ApplePay and Google Pay existed.

• MasterPass checkout services – to provide merchants a consistent way to accept electronic payments regardless of where the consumer may be. For in-store scenarios either at the register or in the aisle, MasterPass supported the use of NFC, QR codes, tags and mobile devices used at points of sale. For online purchases, MasterPass provided shoppers a simple check-out process by eliminating the need to enter detailed shipping and card information with every purchase.
• MasterPass-connected wallets – to enable banks, merchants and partners to offer their own wallets. Consumers could securely store card information, address books and more in a secure cloud, hosted by an entity they trust. The wallet is open, which means that in addition to MasterCard cards, consumers can use other branded credit, debit and prepaid cards.
• MasterPass value added services – to enrich the shopping experience before, during and after checkout. These included more information like account balances and real-time alerts, loyalty programs, as well as priceless offers and experiences.