Microsoft Surface
Giving the device soul
Challenge
When the Microsoft Surface debuted, it described it's tech-specs just fine, but it didn't romance the product and show customers why they might need one. The client came to us to make the device emotionally relevant to shoppers.
Features
- Responsive site in 4 different sizes
- Localized into 26 markets
- Four months from conception to launch
- Multiple interactive modules
Agency: Wunderman Thompson (Possible)
Role: Associate Creative Director/Creative Lead
Responsibilities: Involved in creative concepting, UX, design, led designers/writers & UX & directed CGI/photo shoots
