When AT&T sales professionals help customers in-store, they used to have to dig through unclear spreadsheets or unformatted tables to find the best deals and/or bundles. The goal was to make a branded portal for sales to easily find the best options for customers with the latest AT&T branding so customers could also view the various options & packages.
Agency: Smith
Role: Creative Director
Responsibilities: Involved in creative concepting, UX & design