Ram HD launch site
FWA and WebAward winner
Challenge
Our Ram Trucks client came to us with an urgent request, to let customers know all about the new Ram HD truck before any of the tier-1 marketing was ready.
Solution
The launch site for the 2010 Ram Heavy Duty was built to showcase the vehicle's capability with a larger-than-life fullscreen experience. The vehicle being the master of all of it's surroundings was a good visual metaphor for this site, which also worked well with the site's exploratory nature. A web experience befitting Motor Trend's Truck of the Year
Agency: Organic
Role: Creative Director
Responsibilities: Led design/writing teams, collaborated with 3D/photography & sound vendors, presented to clients
Awards: FWA, WebAward
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