Savers Rethink+Reuse campaign

Did you know that the textile industry is the single biggest environmental polluter after big oil? It takes a staggering 700+ gallons of water to create a single t-shirt.

For the Savers brand, we created a campaign to bring those stark facts to life through multiple installations and online campaigns that engaged our enthusiastic audience.The challenge reached over 340 million people through social, earned, and paid media.